Upon opening the box, my first impression was that it was not going to be any different from the other straps in the market. However, after putting it on to my watch (Seiko presage special edition), I began to see how it elevated the look of my watch. It was stiff at first and took some time to break in. I have been wearing it non stop for the past week (I have several watches) and now it is extremely comfortable. This is my second strap from this company. I am looking to order more in the future.